$240,000+
Donated to Environmental Causes
3,450+
Watches Upcycled
For the Love of Nature
Our commitment to environmental stewardship is integral to our mission. We prioritize responsible product choices by crafting durable, repairable watches that reduce waste and promote longevity. As proud members of 1% for the Planet, we allocate a portion of our revenue to support conservation efforts, ensuring that each purchase contributes to preserving the natural world.
Our Favorite Outdoor Watches
Protecting our Natural Resources
As long-standing members of 1% for the Planet, we ensure that each purchase contributes directly to preserving the wilderness and wildlife that form the backdrop of our favorite activities, such as surfing, fishing and skiing/snowboarding. These initiatives allow us to support the conservation organizations that work tirelessly to maintain the habitats and natural resources we all cherish.
An End to Planned Obsolescence
In our opinion, one of the best ways to respect the environment is to invest in quality products that will last for years of daily use. We were inspired to start Vaer back in 2016, because we saw that most watches in the $100-$500 range re-enforced a “throwaway” mindset and cut a lot of corners when it came to durability. We've confronted that practice through the use of sapphire crystal, backloaded cases, and interchangeable straps.
A Leader in USA Solar Watches
At Vaer, we’re proud to be a pioneer in USA-assembled solar-powered watches, combining the durability and craftsmanship of American assembly with the eco-friendly advantages of solar technology. Solar watches reduce battery waste by converting natural or artificial light into sustainable energy, minimizing the need for frequent battery changes and disposal.
Our Watches Last a Lifetime
Our commitment to sustainability is also reflected in our careful approach to our manufacturing, fulfillment, and watch repair. Vaer’s pre-owned program exemplifies this, as we continuously reuse and upcycle our watches. By doing so, we reduce waste and extend the life of the materials we use, aligning with our philosophy of thoughtful consumption and respect for the resources used to make each watch and strap.
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Our USA assembly process is a reflection of our dedication to quality and our commitment to maintaining the highest standards in watchmaking. It’s a complex, detailed operation that ensures every Vaer watch is not only a functional tool but a impressive representation of American craftsmanship.
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Our use of Ameriquartz movements in watches like the new Vaer C3 and C5 Dirty Dozen field watches represents a significant reinvestment in American watch manufacturing capabilities. By partnering with FTS, we are not only reviving a storied tradition but also pushing the boundaries of what is possible in American watchmaking.
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Like our watches, ensuring best-in-class leather quality means focusing on the details and doing the little things right. We've worked to constantly improve and refine our leather products, and we're incredibly proud of the quality, craftsmanship and source origin of our current offering.
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Protecting Our Wilderness
We've always been committed to a sustainable business model - our products are designed to last a lifetime, and be repaired not replaced. Additionally, we allocate 1% of our total revenue to protecting endangered wildlife and ecosystems.
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